the math ain't mathing.
See if your subscription app is actually profitable.
Pick a category, tune the inputs, get a verdict on real 2026 benchmarks from131,000 apps. No email, no signup, no upsell.
What are you building?
Category sets your default benchmarks. You can change it any time.
Pick a category above to start crunching numbers.
Your numbers
Category defaults from RevenueCat 2026 and Adapty 2026. Tune each field; verdict updates live.
Verdict
Try a real app's numbers
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Where these numbers come from
Every default in this calculator comes from a first-party source we can point at. Click through and check the math yourself.
- RevenueCat — State of Subscription Apps 2026
n=115,000 apps, $16B revenue, 1B+ transactions. Source for install-to-paid conversion, annual/monthly/weekly first-year renewal rates, and Y1 RLTV per payer — per category bucket (Health & Fitness, Business, Education, Productivity, etc.).
- Adapty — State of In-App Subscriptions 2026
n=16,000 apps, $3B revenue. Second-source cross-check for conversion, D380 retention by plan type, plan-mix trends (weekly-plan revenue share hit 55.5% in 2025), trial-to-paid, best-in-class paywall economics.
- Adapty — CAC guide (Calm case study)
Sanity check for realistic CAC per subscriber in a mature vertical. Used to calibrate our LTV:CAC verdict zones against a case with known unit economics.
- Geckoboard / SemNexus / OpenView — LTV:CAC benchmark consensus
Source of the "≥3× is healthy, ≥4–5× is investor-expected, 1–3× is break-even" verdict thresholds used across SaaS/subscription benchmarking.
- PM Toolkit — Mobile app CPI & CAC benchmarks
Source of the CPI ranges shown in the Budget field ("$1–$5 typical; niche apps on Meta US $2–$4"). US iOS-focused market benchmarks refreshed 2026.
- Apple App Store / Google Play — Store fee
Store fee: 15% for Small Business Program (<$1M/year in App Store revenue), 30% Standard. Set to your actual rate in Advanced inputs.