the math ain't mathing.
See if your subscription app is actually profitable.
Real 2026 benchmarks from 131,000 apps. Trials, weekly plans, and store fees actually in the math.
What are you building?
This picks your baseline numbers. Switch anytime — the math re-runs.
Pick a category to load your baseline numbers.
Your numbers
Defaults are pulled from RevenueCat + Adapty 2026. Everything's editable. Verdict updates as you type.
Verdict
Verdict
Cash collected over time
Hover for any point. Dashed = your budget. Grey band = trial period (nothing coming in yet).CPI sensitivityWhere you'd land at other install costs, all else equal.
Show plan-level breakdown
Try a real app's numbers
Click any card to load its real prices. Off-category apps are dimmed — clicking one switches you to that category.
Where these numbers come from
Every default number is from a first-party source. Click through and check my math.
RevenueCat 2026State of Subs — 115k apps. Conversion, renewals, and Y1 revenue per user per category.
Adapty 2026State of In-App Subs — 16k apps. D380 retention, plan-mix trends, trial-to-paid.- Adapty · CAC guideCalm case study — a real CAC number to sanity-check the LTV:CAC bands.
Geckoboard · LTV:CACWhere the ≥3× healthy, 4–5× investor-expected, and 1–3× break-even bands come from.
PM ToolkitMobile app CPI & CAC benchmarks. US iOS market ranges refreshed 2026.
Apple · Store fee15% Small Business Program (<$1M/yr revenue) · 30% Standard.