the math ain't mathing.
See if your subscription app is actually profitable.
Pick a category, tune the inputs, get a verdict on real 2026 benchmarks from131,000 apps. No email, no signup, no upsell.
What are you building?
Category sets your default benchmarks. You can change it any time.
Pick a category above to start crunching numbers.
Your numbers
Category defaults from RevenueCat 2026 and Adapty 2026. Tune each field; verdict updates live.
Verdict
Verdict
Cash collected over time
Hover to see any point. Dashed line = your budget. Grey band = trial period (no cash yet).CPI sensitivityWhere you'd land at other install costs, all else equal.
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Try a real app's numbers
Click any card to load its prices. Off-category apps are dimmed; clicking them switches the category too.
Where these numbers come from
Every default comes from a first-party source you can check yourself.
RevenueCat 2026State of Subs — 115k apps. Conversion, renewals, RLTV per category.
Adapty 2026State of In-App Subs — 16k apps. D380 retention, plan-mix trends, trial-to-paid.- Adapty · CAC guideCalm case study — calibration for realistic CAC and LTV:CAC zones.
Geckoboard · LTV:CACConsensus for ≥3× healthy, ≥4–5× investor-expected, 1–3× break-even thresholds.
PM ToolkitMobile app CPI & CAC benchmarks. US iOS market ranges refreshed 2026.
Apple · Store fee15% Small Business Program (<$1M/yr revenue) · 30% Standard.